The Texas athletics department announced a partnership with Corona Extra, naming the beer an official sponsor of the Texas Longhorns. The slogan that will be used is, “Horns Up, Limes In.”
University of Texas reaches sponsorship deal with Corona Extra. Yes, there’s even a slogan. pic.twitter.com/NvIRjhTvbA
— Chuck Carlton (@ChuckCarltonDMN) July 5, 2017
Anything for a buck, right?
Clearly, Corona is looking to improve its image amongst Longhorns fans. This past season, the three favorite beers for UT fans were Miller Lite, Coors Light, and Bud Light. Also, Corona plans to have a “Corona Beach House” located near Darrel K Royal-Memorial Stadium on gamedays for fans 21 and over.
As for the slogan, it’s just cheesy and very cliche. Worst in the world? Nope. That would be the Carl’s Jr. slogan of, “If It Doesn’t Get All Over the Place, It Doesn’t Belong in Your Face.”
Yea, that was bad…
“Texas is proud to join with the Corona Extra team to promote the excitement and pageantry of collegiate sports,” UT athletic director Mike Perrin said in a statement.
Meantime, Corona’s VP of Marketing, John Alvarado said, “There really isn’t anything more emblematic of the state of Texas than the storied history of the four-time football national champion Texas Longhorns,” (I think every TCU, Texas Tech, Baylor, and Texas A&M fan just puked a little in their mouths). Alvarado added, “Corona is honored to be a part of the legendary Longhorns lore, and we’re excited to raise our Coronas and Hook ’em Horns this season as part of a statewide platform.”
This is just the start. Teams and Universities will start taking this path, and don’t be shocked if it 10+ years, all pro teams and college teams will follow the NBA model of being able to sell ad space on jerseys, as soccer teams in Europe have done for years.
It’s coming, just wait. This is only the very beginning.
“Horns Up, Limes In”, baby.
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