HCS Podcast 3/5: Why Big 12 Fans are Acting like SEC Fans? Plus, Longhorn Loyalty Program is … Smart?

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Pete explains why Big 12 hoops fans are starting to sound like SEC football fans. Also, the new Longhorn Loyalty Program has been rolled out at UT. It’s being crushed by many fans, but, reality is… it’s beneficial and makes sense for the Athletics Department.

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