Forbes: Texas No Longer Most Valuable College Football Program
A new report from Forbes says that the Texas Longhorns are no longer the most valuable football program in the country. Instead, that honor has gone to their old rivals, Texas A&M.
From 2014-2016, the Aggies’ program brought in $148 million in revenue, while $107 million was made in profits. By comparison, the Longhorns, who fell to the No. 2 spot, had $133 million in revenue and $87 million in profit
But don’t worry Texas fans, the Longhorns will likely be back in the top spot next year. That’s because Texas A&M’s rise to the top was partially driven by donations taken in by the athletic department. From 2014 through the 2016-17 seasons, the department received contributions of $260 million, which was the most in the nation, according to Forbes. Texas ranked third in donations with $123 million, behind Florida who ranked second with $138 million.
Rounding out the top 10 were Michigan ($127 million revenue/$75 million profit), Alabama ($127 million revenue, $59 million profit), Ohio State ($120 million/$69 million), Oklahoma ($118 million/$72 million), Notre Dame ($112 million/$72 million), Auburn ($112 million/$61 million), LSU ($112 million/$56 million) and Florida ($111 million/$67 million).
The other only Big 12 Conference team ranked in the Top 25 was Texas Tech with $60 million in revenues and $31 million in profits, good for No. 25 in the country.
So the Big 12 had three teams ranked in the top 25, while the SEC had 10, the Big Ten had seven, the Pac-12 had three and the ACC had one.
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