Big 12 News

Chris Beard, Texas Tech Agree to Six-Year, $27.45 Million Contract

NCAA Basketball: NCAA Tournament-West Regional-Gonzaga vs Texas Tech

After a trip to the National Championship Game, Chris Beard is getting paid in Lubbock. Texas Tech and Beard have reportedly agreed to a new six-year deal, according to Stadium’s Jeff Goodman.

According to’s Shehan Jeyarajah, the deal is worth $27.45 million and would keep Beard in Lubbock through the 2024-25 season. This kind of a yearly salary puts Beard into the upper echelon of coaching salaries, which per last year’s data would place him only behind Coach K, John Calipari, Chris Holtmann, Bill Self and Tom Izzo. That’s the cream of the crop.


Last season, Beard led the Red Raiders to their first-ever Final Four and NCAA championship appearance, where they lost to Virginia in overtime.

Beard has had a meteoric rise in the industry since coming to Lubbock. Prior to Tech, he coached one season at Little Rock. The Red Raiders have posted winning records in each of Beard’s three seasons and reached the NCAA tournament two straight seasons, with an Elite Eight trip during the 2018 NCAA Tournament, where the Red Raiders lost to the eventual National Champion Villanova Wildcats.

Under Beard, Texas Tech has gone 76–31 overall and last year secured a share of the Big 12 regular-season title, snapping Kansas’ streak of 14 consecutive Big 12 titles.

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