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Report: Mark Emmert Wants Interim NIL Guidelines By July 1

NCAA Womens Basketball: NCAA Tournament-Albany Regional-UCLA vs Connecticut

NCAA President Mark Emmert told all three divisions of the NCAA that he wants interim guidelines on Name, Image and Likeness, to be delivered on July 1, or as close to that date as possible.

The Athletic’s Nicole Auerbach broke the story.

The guidance Emmert is seeking would be temporary, and he hopes it would be replaced by federal legislation, which doesn’t appear to be arriving any time soon, despite hearings in Washington D.C. last month.


The July 1 date is also key because several states, including Oklahoma and Texas, have passed statewide NIL legislation that would allow student-athletes to begin monetizing starting July 1. Emmert has stated repeatedly that he would prefer national guidelines, and that those guidelines be passed by the federal government.

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Auerbach obtained a memo that outlined Emmert’s request. It came two days after the NCAA suffered a defeat in Alston vs. NCAA at the Supreme Court. That decision, which was narrowly but unanimously decided, determined that schools could provide students-athletes with educational benefits. A concurrent opinion, written by Justice Brett Kavanaugh, drew more attention, as he admonished the NCAA for its current rules as it relates to student-athletes and compensation, writing that the ‘NCAA isn’t above the law.’

It’s not clear if those responsible for any interim legislation can meet Emmert’s deadline. There is also no timetable for any federal legislation regarding NIL, or if the NCAA’s guidelines would even override the current state laws that are preparing to take effect.

You can find Matthew Postins on Twitter @PostinsPostcard.

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