Big 12 schools spent July 1 reminding their student-athletes of the resources that they have at their disposal to take advantage of their new freedom related to Name, Image and Likeness (NIL).
Most Big 12 schools, in preparation for the possibility of NIL becoming the ‘law of the land,’ starting building partnerships with outside vendors, or their own apparatus internally, to help support their student-athletes in those endeavors.
Texas created its own ‘LEVERAGE’ program a year ago in anticipation of NIL. Texas call it ‘an innovative name, image and likeness program designed to equip Longhorn student-athletes with the knowledge and tools necessary to maximize their brand and platform.’
The program is designed to help Texas athletes learn more about personal branding and brand management, business formation and entrepreneurship, opportunity management and financial literacy.
Oklahoma State reminded its student-athletes about its OSU Elite program. The OSU athletic department partnered with INFLCR and its own Spears School of Business to, as it puts it, ‘put the vision and expertise of the national leaders in NIL into the hands of Oklahoma State student-athletes. Along with resources that allow student-athletes to become their own ‘brand ambassadors,’ the Spears School of Business will offer two, 1-credit hour courses on Personal Finance and Managing Your Personal Brand: Name, Image and Likeness.
OSU head men’s basketball coach Mike Boynton Jr. also had some friendly advice.
West Virginia has PEAK, which stands for Promote, Empowerment, Accelerate and Knowledge. PEAK is also powered by INFLCR, and will allow Mountaineer athletes to begin leveraging their NIL.
WVU quarterback Jarret Doege tweeted that the advice he’s getting from the PEAK program is already paying off.
More schools will likely be announcing programs that will support student-athletes and NIL soon. Some programs are more prepared than others. In some states, like Oklahoma and Texas, NIL legislation would have allowed college athletes to take advantage of NIL on July 1. The NCAA’s decision to defer current rules on NIL for now allows all athletes to take advantage of NIL.
You can find Matthew Postins on Twitter @PostinsPostcard
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