Oklahoma quarterback Spencer Rattler unveiled a personal logo, making him one of the most prominent players to take advantage of Name, Image, and Likeness (NIL) changes that began on July 1.
Rattler certainly wasn’t the only one, as college athletes began soliciting opportunities to capitalize on their own NIL, thanks to state legislation in states like Oklahoma and Texas, along with the NCAA deciding on Wednesday to, for now, grant a blanket waiver that won’t punish athletes nationwide for pursuing their own deals.
Rattler posted his new personal logo to Twitter on Thursday but noted that his focus is on the upcoming season and his education. He also wrote that he would be donating a portion of whatever he earns to ‘underserved people and communities.’
Rattler, considered by many to be a prime Heisman Trophy candidate, stands to make considerable money thanks to NIL.
But he isn’t the only one trying to cash in.
Texas Tech basketball player Kevin McCullar is starting small, as he announced that he was starting a Cameo account. Former Baylor basketball player Mark Vital started on after the Bears won the national title. But the difference, at that time, was that Vital’s college career was done. McCullar can now monetize himself through Cameo and other sources without penalty.
McCullar’s teammate, Marcus Santos Silva, also took to Cameo on Thursday.
As did a former Big 12 player, De’Vion Harmon, who was at Oklahoma, but transferred to Oregon.
West Virginia basketball player Taz Sherman opened up his direct messaging app in Twitter on Wednesday, in anticipation of July 1. Sherman also hinted that merchandise was coming.
Outside of the Big 12, several other athletes already announced partnerships built around sponsorship or their own personal likeness.
Auburn quarterback Bo Nix hit Twitter on Thursday to announce his new partnership with Milo’s Sweet Tea, with him saying that he’s “excited to represent the best sweet tea ever!”
Marshall football player Will Ulmer is intent on continuing his music career, saying that NIL will now allow him to play live shows under his own name.
Fresno State women’s basketball players Haley and Hanna Cavinder, who are twins, announced deals with Boost Mobile and Six Star Nutrition. Front Office Sports reported that the duo already has a combined 645,000 followers on TikTok and Instagram. They had a live outing in Times Square on Thursday.
You can find Matthew Postins on Twitter @PostinsPostcard
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