Kansas Jayhawks

Ochai Agbaji’s NIL Advice: ‘Do Whatever You Believe In’

NCAA Basketball: Oklahoma State at Kansas

As the Kansas Jayhawks get set to take on North Carolina in the National Championship Game on Monday night, KU star Ochai Agbaji gave his advice for future student-athletes on how to handle the Name, Image and Likeness (NIL) opportunities that are continuing to surface across college athletics.

“I would say, it’s your own brand,” explained Agbaji. “It’s your own self. No one’s going to tell you to do something; it’s your decision to do whatever you want to do. I think that’s the biggest thing. Do whatever you believe in, whatever you believe in, what your brand is, just kind of represent yourself or correlate yourself with that.”


Agbaji has taken advantage of NIL opportunities over the last year. First, in conjunction with Kansas Athletics, Agbaji offers Jayhawks faithful the chance to buy NFTs. Also, Agbaji also has branded T-shirts available at Rally House and inside Allen Fieldhouse.

But it’s clear he hasn’t gone above and beyond, looking to scrap together every penny he can off of hisname, image and likeness, which is a smart play for any college athlete.

Kansas and North Carolina meet on Monday night in the Championship game, in what will be the seventh time Kansas and North Carolina have met in the NCAA Tournament, but the second time the two teams have met in the national title game. Kansas is 4-2 in those NCAA meetings, dating back to 1957.

Monday’s game will be just the 12th time the two teams have met. In all but one meeting, at least one of the teams has been ranked nationally. That meeting was in 1959.

Tip off between Kansas and North Carolina is set for 8:20 p.m. CST.


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