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BYU Head Coach Kalani Sitake on NIL: Teenagers Aren’t Supposed to ‘Have That Much Money in Their Bank Account’

NCAA Football: Brigham Young at Utah State

The world of college football has been turned upside down in the last calendar year because of name, image, and likeness.

College programs across the country are using lucrative NIL deals to stack up top-tier talent in droves, widening the gap between the rich and the poor.

Eventually, there will be rules in place to keep NIL out of recruiting in some shape or form, but right now, it has run rampant. Just this afternoon, Jordan Addison decided to enter the Transfer Portal, after the May 1 deadline, after reportedly being offered a seven-figure deal by USC to transfer.


This “Wild West” money-crazed recruiting style that Lincoln Riley and the Trojans are using at the moment is something that absolutely must be addressed, but as with anything with the NCAA, it will take time.

BYU head coach Kalani Sitake has another view on the NIL, one that aligns more with the traditional coaching mindset.

“I don’t know if a young 18 or 19-year-olds is supposed to have that much money in their bank account,” Sitake said.

In my humble opinion, he’s not wrong. When discussing this statement with a friend of mine, he summed it up perfectly.

“Hell, when I was in college, I donated plasma for beer money once a week; there’s no way I would have made good decisions with that kind of money.”

Seven-figure bank accounts and 18-year-old mentalities are not a good combination, and we will soon figure that out.

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