Texas Longhorns Sports

Texas RB Bijan Robinson Lands NIL Deal with Lamborghini Austin

NCAA Football: West Virginia at Texas

Bijan Robinson is in quite possibly one of the most high-profile positions in all of college football as the Texas Longhorns starting running back.

With that, comes a great amount of media coverage and air time, so naturally, Robinson would garner plenty of attention from those looking to capitalize on the new craze in college football: name, image, and likeness deals.


Well, on Thursday, Robinson signed an NIL deal with perhaps one of the most recognizable exotic car companies in the world, that being Lamborghini.

This is just the latest business venture for UT’s star running back, as companies like Raising Cane’s and C4 Energy have already agreed to sponsorship deals with Robinson, as well as Robinson’s apparel line with Centre, a clothing brand based out of Texas.

About a month ago, Robinson was seen spending time with five-star RB recruit Reuben Owens, and in a video was seen in the driver’s seat of a Lamborghini.


Are these related occurrences? Who knows, but I’m not sure how many 20-year-olds I know of that drive around in Lamborghinis. In fact, I think the number is now one.

After missing the final two games of the 2021 season due to an elbow injury sustained against Kansas, Robinson fell down the list a bit, but his 1,127 yards rushing had him at ninth in the country when he went down.

Robinson was one of the most explosive ball carriers in the nation in 2021, and all reports out of Austin say that he looks to improve on his numbers from last season.


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