Big 12 News

Big 12 Names Old Trapper Official Beef Jerky of Conference

NCAA Football: Big 12 Media Day

The Big 12 Conference announced Monday that it it will introduce Old Trapper as the “Official Jerky of the Big 12” starting on July 1, 2022.

According to a press release, the agreement is a multi-year deal and will make Old Trapper the presenting sponsor for Big 12 Football Media Days and Big 12 Basketball Media Days, as well as the new Big 12 Football Studio Show on the Big 12 Now channel on ESPN+.


“We appreciate this new support from Old Trapper and look forward to having them on board as a new Big 12 corporate partner,” added Big 12 Conference Commissioner Bob Bowlsby. “We’re always looking at new ways we can integrate our brand sponsors and provide even more value throughout our footprint. We’re pleased to have them involved with our Media Days and new football show on Big 12 Now starting this fall.”

Big 12 Sports Properties, a team from LEARFIELD (the comprehensive rightsholder for the Big 12), is responsible for securing the relationship between Old Trapper and the Big 12 Conference.

“We are thrilled to be partnering with the Big 12 Conference and pairing our premium brand with theirs,” said Robert Leary, Chief Marketing Officer of Old Trapper. “We are excited to be engaged in a truly collaborative effort to support all the student athletes of the Big 12 Conference and build a strong bond with its loyal and passionate fans, making Old Trapper Beef Jerky a proud part of the Big 12 experience. We’re looking forward to kicking things off this summer.”

As a connoisseur of Big 12 sports, and an indulger of beef jerky, this is a homerun partership for both parties involved.


Most Popular

To Top