Texas Tech Red Raiders

‘Trust’ is Paramount in Joey McGuire’s Recruiting Success in Texas

joey mcguire press conference

Texas Tech has made itself a recruiting force in the Lone Star State under Joey McGuire in his first year with the program, and we haven’t even seen him on the sidelines in Lubbock yet.

The Red Raiders have 21 hard commits in their 2023 class right now, and 19 of them are from the state of Texas. The class is filled with talented athletes, and collectively they make up the nation’s No. 6 recruiting class.

So, what exactly is it that McGuire does that resonates with West Texas kids so well? Well, in an exclusive interview with Sports Illustrated, McGuire’s answer was simple.



The winning pitch to sale kids on Texas Tech has been trust, and McGuire has built the perfect staff to make that pitch.

“I have six other former Texas high school coaches on this staff,” McGuire told Sports Illustrated. “That’s a tremendous help. We have great connections in Texas. The coaches in this state know us.

“They know they can trust us.”

Since he is building his roster with kids who are familiar with Lubbock, it is important to McGuire that the Red Raiders win now and win often.


“That is huge for us,” McGuire said of winning in Texas, “because the majority of this roster will be built on Texas players and the neighboring states. Our plan is also to built it with high school players and let them grow in our program.”

At the end of the day, the new head coach in Lubbock is all about the players, something he learned while taking Cedar Hill High School (TX) to 12 consecutive playoff appearances and three state championships in his stint there as a head coach from 2003-2016.

“The kids and their families learn that we are player-centered – our players come first,’ McGuire says. “We have a great university to recruit to, where you can study a wide variety of things and get a great education in addition to playing football.

“It’s our jobs to make our players the best version of themselves.”

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