Since the legalization on players profiting on their name, image, and likeness, no player in the Big 12 has been as busy as Texas running back Bijan Robinson.
The junior out of Salpointe Catholic in Tucson, Arizona has been everywhere when it comes to NIL, signing endorsements with Lamborghini Austin, DAZN, C4 Energy, and Rhoback, but now, he’s ready to venture into a grocery store near you. Bijan Robinson is getting into the food industry, by creating his own condiment line.
That’s right, “Bijan Mustardson” is coming to a store near you, as the Texas superstar is getting into the condiment world. At this pint, it hasn’t been confirmed whether relish, ketchup, or mayo will make the cut (the mustard).
On3 NIL was the first to report the new business venture for the Texas running back, who has the highest NIL valuation of any current Big 12 player. At the time of this article, On3’s NIL valuation of Robinson is an estimated $1.6 million, which is good enough for No. 7 overall among all college football athletes.
Robinson and the Longhorns are set to kick off the 2022 football season by hosting Louisiana Monroe on Sept. 3 at 7:00 p.m.