The Big 12 Conference is continuing to thrive under the leadership of commissioner Brett Yormark, and in case you need any more evidence as to why, Yormark and the Big 12 Conference officially executed their long-form agreement to extend the conference’s media rights deal with ESPN and Fox through the 2030-2031 season.
The announcement comes at an interesting time, as less than an hour ago reports of the Pac-12 pushing back its media deal deadline broke, and while the two conferences may be competing with one another, the Big 12 continues to trend up, while the Pac-12 continues to hit setbacks.
According to Sports Illustrated’s Ross Dellenger, the deal will introduce weekday football games, including Friday nights, in the Big 12 Conference.
With the Big 12 continuing to find ways to innovate and expand its network and brand, major companies like ESPN and Fox can continue to buy into the future of the conference, as things likely will only go up from here.
The formality takes place less than eights hours away from the conference officially adding the likes of UCF, Houston, BYU, and Cincinnati to the group, and while it may have been an unexpected turn of events from just two years ago, all signs point to even more stability and innovation on the horizon.