According to a report from Ross Dellenger of Yahoo Sports, the Pac-12 will not announce a new television deal at its Media Day event this week, likely extending the deadline into August.
*pauses for dramatic effect*
In what has stretched into over a year’s worth of negotiations, or a lack thereof, the Pac-12’s saga to land a satisfactory media rights will continue along for at least another month it seems.
The conference has now pushed back its deadline for the
fourth fifth sixth time, as the timeline for an announcement continues to be a moving target. There has been an expectation that the conference would have its future media rights deal locked down before the start of the 2023 season, but that feels like a stretch at this point.
The Pac-12 will hold its Media Day in Las Vegas on Friday, but won’t have an answer to the biggest question it will be facing heading into the event.
With a linear television market that is seemingly saturated with college football going forward, the only viable option for the Pac-12 might be to go all-in with a streaming partner like Apple TV.
The only problem with that is, some of the Pac-12’s members might be more apt to jump ship for another conference than to sign on with a deal structured primarily around streaming.
We’re nearing the point where Pac-12 Commissioner George Kliavkoff will need to pull a rabbit out of his hat in order to keep the conference together, as the longer this thing goes, the more likely we are to see a team like Colorado start to look for an avenue out.