Big 12 News

UCF Knights’ Kingdom NIL Partners with VIP Hard Seltzers

UCF Knights‘ NIL Collective, Kingdom NIL, has officially jumped on to the recent trend of collaborations in the alcohol space with VIP Hard Seltzer officially announcing a collaboration to support UCF athletes.

VIP Hard Seltzer is a brand created by UCF alumni and in an effort to give back to and support UCF athletes, the company announced that a portion of all sales made on the Bounce Berry Blast flavor will be donated to Kingdom NIL in support of Central Florida’s NIL efforts.


According to The Kingdom NIL’s website, it mentions that, “The Kingdom NIL and the city of Orlando is a fantastic place to further your education and elevate your play to the next level. Our mission is to enrich, enhance, and empower the lives of UCF Student-Athletes.”

With more and more advertising dollars finding its way into college athletics, recruiting both high school prospects, and potential players in the transfer portal has given college recruiting a whole new look. With the Bounce Berry Blast flavor becoming the newest product of the collaboration between the two organizations, Central Florida’s student-athletes should find some more opportunities coming their way thanks to the beverage industry.

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