Big 12 News

Win or Lose, Iowa State Has Plenty of Booze

There has been no shortage of storylines coming out of Ames, Iowa over the last few months. It feels like there has been a dark cloud hanging over the Iowa State football program for a while now, and there’s no end in sight.

Uncertainty around the program has brought on many questions over the summer, and it seems like every week something new has come up. Hunter Dekkers’ time at Iowa State is likely over, and now there have been several more players’ names coming up in connection with the gambling investigation.

While I am no gambling guru, it would have been a wise decision to hammer the under for Iowa State’s win total in 2023 (5.5 wins). Betting jokes aside, there have been some positive things happening in Ames during this gambling mess.


Last month, the We Will Collective, A NIL collective dedicated to helping Iowa State give back to communities in need, announced a partnership with a local brewery West O Beer (Milford, Iowa) to launch We Will Collective-inspired beer called Ames Lager. A portion of the proceeds will go towards the We Will Collective.

This beer was a great idea to help Iowa State fans invest in their favorite athlete, helping them put a little money in their pockets. Ames Lager will be released later this month, and if you are an Iowa State fan tailgating or watching the game at home, this has to be the go-to beer for you. It’s a cool way not only to support Iowa State, but the community of Ames as well.

If you are looking for a non-alcoholic drink option for Iowa State, look no further, as the We Will Collective has you covered once again. We Will recently announced a partnership with Northern Vessel, a Des Moines, Iowa-based coffee company for the production of a We Will Cold Brew. And just like Ames Lager, a portion of the proceeds will go to the collective fund.


Of course, I must give a shoutout to the We Will Collective Executive Director Brent Blum who made this beer and cold brew possible. I don’t know Brent personally, but I do follow him on Twitter, and he is an excellent follow. Plus, he does a podcast with Chris Williams on Cyclone Fanatic called Williams and Blum which is one of my favorite podcasts out there. They drink whiskey, have some fun, and are incredibly plugged into the Iowa State program, so be sure to check it out.

However, Ames Lager isn’t the only Iowa State beer out there. Iowa State University and local brewer Backpocket Brewing have teamed up to launch Clone Fest, which is the first officially licensed craft beer of the Iowa State Cyclones. I mean, take a look at the can design here. I would drink a lot more than one of these.

There is another beer out there called Legend, which is brewed by Peace Tree Brewing Company and 1st Down Brewing, who worked in collaboration to brew it. Legend is a red corn ale that celebrates the life and legacy of Jack Trice and supports the Trice Legacy Foundation, which is cool.


That’s three beers that I have mentioned now, so that must be it, right? Wrong. Iowa State University teamed up with the Iowa Distilling Company and the We Will Collective to make 1858 Iowa State Vodka.

In the spirit of the new vodka, I decided to have a little vodka myself. I know it’s not the 1858 Iowa State Vodka, but it’s all I had in my liquor cabinet. Iowa State fans have plenty of options to drink and I am truly jealous of that.

While the football program has had plenty of tough times, the one thing I respect about the Iowa State fan base is the loyal support that they have every Saturday. They show up no matter what because they love their Cyclones. Win or lose, they booze, and speaking of booze I am typing this on a Friday at 5 o’clock. My glass is empty, and I need a refill. Cheers!

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