Big 12 News

Quinn Ewers Signs NIL Deal with C4 Energy

NCAA Football: Texas at Alabama

While the Texas Longhorns are coming off of an outstanding win over the Alabama Crimson Tide on Saturday, Texas quarterback Quinn Ewers is fresh off a win of his own.

Ewers announced a new NIL deal with C4 Energy on Sunday morning following the 34-24 win in Tuscaloosa. Ewers finished off the Week 2 win with 349 passing yards and three scores which caught the eye of C4.


Ewers was the best player on the field in Saturday’s matchup and while carrying a hefty NIL Valuation of $912,000, that number should continue to climb with his recent heroics.

C4 was launched in 2011 as a powder-based drink, before shifting to a C4 carbonated energy drink in 2018 according to their website. The brand has current ties with NFL athletes including former Longhorn teammate Bijan Robinson, Justin Fields, and CJ Stroud, while also collaborating with candies like Starburst, Skittles, and more.

Ewers and the Longhorns now pivot to take on Wyoming before kicking off Big 12 play against the Baylor Bears in Waco on September 23rd, and while its been easy to overreact to Texas wins in the past, things this year could be different if the mullet-less man can continue to take care of the football.

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