The four new additions to the Big 12 Conference have been making headlines on and off the field since moving to the league on July 1st, and after taking an in depth look at the numbers behind the move, things at BYU, Cincinnati, Houston, and UCF might just be better than ever.
To say that the financial boost and attendance numbers that each of the Big 12’s newest schools has experienced is incredible would be an understatement at this point, as the four programs have combined to boast some impressive numbers since the move to the Power 5.
According to a recent report from Front Office Sports, each of the four schools has experienced a significant boost since the move to the Big 12.
The BYU Cougars sold out 40,000 season tickets for the football season back in April and also broke previous attendance records in soccer and volleyball setting single-game attendance records in the first month of the season.
Cincinnati was perhaps the biggest winner of the move, recording $65.7 million in donations to the program during 2022 and 2023, compared to $37.4 million in the two previous years.
Houston benefitted greatly, recording season ticket sales skyrocketing by 42% up to 27,000, as well as fundraising $70 million towards the construction of a $140 million football operations center.
UCF is projecting record football season attendance in Orlando and has already sold a record number of men’s basketball tickets for the upcoming season.
The addition of BYU, Cincinnati, Houston, and UCF has helped to greatly strengthen the future of the Big 12 Conference, which has led to a great partnership focused on a bright future for the league.