Big 12 News

Look: Oklahoma State Announces New Orange Label Bourbon

Oklahoma State Athletics announced a new limited edition Orange Label Bourbon which is officially being licensed official craft bourbon of OSU Athletics.

Oklahoma State partnered with Hochatown Distilling Company, a distillery formed in 2015 in the “heart of southeastern Oklahoma” with the goal of producing the finest quality spirits, according to the official release.


Oklahoma State Athletic Director Chad Weiberg spoke on the collaboration saying, “The strength and popularity of the OSU brand was evident all across the state with the highly successful release of Loyal & True. As we continue to develop new product offerings to engage Oklahoma State fans, we are excited to continue our partnership with a leader in the Oklahoma craft bourbon industry, Hochatown Distilling Company, to release the new Orange Label.”

Tommy McDaniel from Hochatown Distilling Company discussed the ongoing partnership with Oklahoma State to produce Orange Label saying, “We are honored to launch yet another uniquely distilled craft bourbon alongside Oklahoma State Athletics. We were blown away by the response from Cowboy fans when we released the limited batch of Loyal & True to celebrate the ‘Year of the Cowboy’ and can’t wait for the OSU community to taste this next handcrafted creation.”

Oklahoma State’s Orange Label will be available starting on Monday, November 20th in the distillery’s Speakeasy, and in select alcoholic beverage retailers throughout Oklahoma. The Cowboys take the field on Saturday, November 25th against BYU at 2:30 PM CT.

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