Big 12 News

Big 12 Announces Entertainment Enhancements for Title Game

Jul 12, 2023; Arlington, TX, USA; Big 12 Commissioner Brett Yormark speaks to the press during Big 12 football media day at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports

The Big 12 Conference has announced that it will include entertainment and marketing enhancements for the 2023 Dr Pepper Big 12 Football Championship Game, which is set for Saturday, Dec. 2 at 11 a.m. CT.

This year’s game features the No. 7 Texas Longhorns (11-1, 8-1) and the 18th-ranked Oklahoma State Cowboys (9-3, 7-2), with Texas being favored by 14.5 points as of Wednesday morning.

According to a Big 12 press release, Grammy Award-winning hip hop icon Nelly will perform during the Conference’s first-ever halftime show. During the set, Nelly will be joined by Oklahoma State’s Cowboy Marching Band and Texas’s Longhorn Band for a performance of his hit song, “Hot in Herre”.


Additional musical performances including the singing of the National Anthem by rising country music singer and former NCAA student-athlete Warren Zeiders, and a pre-Championship concert featuring Wade Bowen on Friday, Dec. 1 at 8 p.m. CT (tickets for the pre-championship concert can be purchased here). Additionally, DJ Poizon Ivy will provide in-game music, while Hannah Wing will serve as the in-game host.

Additionally, the Big 12 has patterned with WWE for the 2023 game and will present a custom-made Championship Title Belt for this year’s Most Outstanding Player presented by a WWE Superstar, as well as a co-branded WWE x Big 12 logo featured throughout the venue. WWE talent will also be present at the game, including Undertaker, Drew McIntyre, Sheamus, Jade Cargill, and WWE announcer Samantha Irvin. Additionally, the Big 12 and WWE Superstars Ricochet and Raquel Rodriguez will team up to visit a local YMCA leading up to the Championship game for a meet-and-greet with area youth.


The Conference will also introduce “Big 12 Tailgate in Times Square”, a live streaming of the Championship in New York City’s Times Square. This activation – in partnership with TSX – will be a part of Championship weekends for years to come.

This year’s football Championship also marks the return of Big 12 Eats, as chefs (from Legends) at the game will introduce two custom food items and cocktails, themed for each participating school. The items, which will be announced later this week, will be sold on the 360 concourse of AT&T Stadium.

For more on the entertainment enhancements coming to this game, make sure and check out the announcement on the Big 12 Website.

To Top