Watch: Corny Big 10 Commercial Airs During AFC Championship Game
While the 2024 AFC Championship was the last place anyone expected to see a promo for Big 10 football, league commissioner Tony Petitti decided that a matchup between quarterbacks from the Big 12 and ACC was the perfect place to promo their football product.
The commercial featured a family overly invested in Big 10 football with the call to action being for fans to tune in when the league kicks off on CBS this fall.
While the Big 10 made some major additions with Oregon, Washington, UCLA, and USC through conference realignment, the commercial elected to mainly focus its energy on promoting teams in the Big 10 West.
The commercial was released in collaboration with CBS Sports as a promo for fall football in the Big 10, and while the league and the broadcasting group should both have some innovative thinkers in their ranks, the pair decided the best way to introduce new fans to the league was through modeling a jacket that featured multiple Rutgers logos on it.
While the Big 10 Conference seems to think the best way to promote its football product is by showing numerous teams with issues on the offensive side of the ball, conferences like the Big 12 continue to take steps forward by elevating the on-the-field product and finding a relevant way to highlight the league.
