The brand announced plans to collaborate with Kansas State, Georgia, Purdue, Florida, and Indiana on a new NIL program in hopes of adding a separate revenue stream for each collective.
The five collectives listed in the initial release, Classic City (Georgia), Boilermaker Alliance (Purdue), Florida Victorious (Florida), Hoosiers Connect (Indiana), and Kansas State’s Wildcat NIL, will each be provided a specific code that when used will give 10% of money from the purchase back to that collective.
“People do this stuff for bake sales, they do this for high school jersey funds,” Homefield’s marketing director Josh Johns said. “Collectives have been driven toward hitting up the big donors over and over for the big bucks. What they haven’t been able to do is this, a grassroots-style campaign. Any club you’ve ever been in does this but also drives revenue. When people are already buying Georgia, Florida, and Indiana gear, they’re also supporting collectives.”
With the apparel company jumping into the NIL game, fans will now have the opportunity to give back to specific collectives while buying gear to support their favorite teams.