Big 12 Conference Announces Launch of ‘Basketball All-Access Pass’
On Monday, the Big 12 Conference announced the launch of a new exclusive membership program called “Basketball All-Access Pass,” which will be available for fans at future Big 12 Men’s Basketball Championships.
The membership – including a Premium and Priority option – will allow fans to purchase the same seat location at the Basketball Championship each year through 2031.
Premium Membership will provide access to a floor seat or premium lower-level seats each year for all sessions and premium clubs. Meanwhile, the Priority Membership will provide fans access to premium lower-level seats for only the sessions their team is participating in, as well as loaded tickets for concessions.
According to a conference release, the All-Access Pass will only apply to 12% of venue seating, with the remainder of the venue being unchanged.
The program will make its debut at the 2025 Big 12 Basketball Championship, which will be the conference’s first-ever 16-team tournament, with Arizona, Arizona State, Colorado, and Utah making their Championship debut.
“We are thrilled to be the home of the best basketball in college athletics. As the Big 12 continues to grow, we are committed to elevating fan experience and access,” said Big 12 Commissioner Brett Yormark. “The Basketball All-Access Pass program provides our fans with a unique opportunity to purchase preferred seats for years to come, as well as exclusive benefits and second-to-none access throughout our Basketball Championships.”
The All-Access Pass program is being provided in partnership with global premium experiences company Legends.
In 2023, Legends began conducting a fan survey of 12,000 Big 12 basketball fans, collecting feedback on a variety of elements surrounding the Big 12 Basketball Championship, including ticketing, seating, and fan experience.
