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Report: NCAA Passes Legislation to Allow On-Field Corporate Sponsorships

NCAA Football: Baylor at Texas Tech

According to a report from Yahoo! Sports’ Ross Dellenger, NCAA decision-makers are looking for new ways to create cash flow, which makes sense considering they owe former Division I athletes $2.75 billion in back-pay damages after the House v. NCAA lawsuit.

On Thursday, Dellenger reported that NCAA officials had passed legislation to “permit schools to display corporate logos on their football fields.”

So, it won’t be long before we see a big “Walmart” logo on Arkansas’ football field, or a “Starbucks” logo where the Washington Huskies play. It could go even further than that, though, as Dellenger also reported that there are still discussions being held about jersey patches being included.

 

“NCAA will soon distribute info to provide clarity on how logos can be displayed (size & placement),” Dellenger writes on Twitter. “Schools will have the option to place logos on three areas: midfield & 25/30-yard lines.”

This change comes just weeks after one of the biggest changes in college athletics history, when the House v. NCAA ruling effectively killed the amateur model in college sports. Starting in 2025, athletic departments will be allowed to start sharing revenue with athletes, up to $22 million per school.

This new concept, which is still very much in its infancy, is forcing the NCAA to look at further commercializing college football in order to offset some of these new financial obligations.

Will this be the last change we see? Not a chance, but it will be a weird day in the history of college football when uniforms are littered with logos, like a UCF fighters’ garments or a NASCAR driver’s uniform.

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