Big 12 News

Report: Big 12 Conference Exploring Naming Rights Partnership

Big 12 football

According to a report from ESPN’s Pete Thamel, the Big 12 is looking into selling its naming rights to a title sponsor.

If the conference were to strike a deal to give up its naming rights to a partner, it would instantly become one of the most lucrative commercial deals in collegiate athletics history.

Yahoo! Sports’ Ross Dellenger says that Big 12 Commissioner Brett Yormark approached league officials in Dallas with the idea two weeks ago—and the potential deal could be worth hundreds of millions of dollars.


According to both Dellenger and Thamel, the conference is looking at potentially removing “Big” from the “Big 12” name and replacing it with the corporate sponsor’s name.

Action Network’s Brett McMurphy added another layer to the report when he announced that the league is in discussions with Allstate to strike a naming rights deal that could be worth $30-$50 million annually.

McMurphy also says names reportedly on the table include “Big Allstate Conference” and “Allstate 12 Conference.”

Multiple outlets are reporting that several corporations are expected to be involved in trying to secure the league’s naming rights.

This report comes just hours after CBS Sports’ Dennis Dodd reported that the Big 12 is considering making history in becoming the first conference to explore private equity investment to help further ensure the league’s long-term financial security.


In his groundbreaking report, Dodd says that a “possible cash infusion of $800 million to $1 billion” is on the table, coming from a Luxembourg-based firm called CVC Capital Partners. In exchange for this cash infusion, the firm would own a 15% to 20% stake in the league.

With the Big Ten and SEC driving their media rights deals through the roof, the Big 12 has been forced to look at all sources of revenue in order to keep up. With a trailblazing leader like Yormark, it appears that they’ve put everything on the table and are looking for ways to claw their way to the top.

Yormark certainly isn’t afraid to make history, and if he’s able to make his league the first to strike deals like this, it could solidify him as one of, if not the best, conference commissioner in the business.

So hold onto your hats, “Big 12” fans, because things might be changing in a big way soon.

Most Popular

To Top