On Friday, Oklahoma State announced a partnership with Bank of Oklahoma that will make the Cowboys the first team in the Big 12 to feature an on-field sponsor.
The Bank of Oklahoma logo will appear on each of the 25-yard lines at Boone Pickens Stadium for the first time on Saturday, September 21, during Oklahoma State’s Big 12 opener against Utah.
The matchup between the Utes and Cowboys will likely be one of Oklahoma State’s most-watched games of the season, as the top-15 matchup is scheduled for a 3:00 p.m. CT kick on FOX.
Oklahoma State athletic director Chad Weiberg has made an effort to be on the cutting edge of expanding OSU’s brand in the realms of NIL and marketing, and this is just the latest example of him doing just that.
“We are thrilled to have the Bank of Oklahoma brand joining the OSU brand on the field in Boone Pickens Stadium, the best college football stadium in the country,” Weiberg said. “With the ongoing transformation of college athletics, it is critical that we embrace new opportunities with our strategic partners to grow the support for our programs and our student-athletes. Bank of Oklahoma has been a great supporter of OSU Athletics for a long time and we’re grateful for this significant new commitment they have made to further advance the partnership.”
“This is a special partnership with Bank of Oklahoma, which has a long history of supporting Oklahoma State Athletics,” said Kip Racy, Vice President and General Manager at Cowboy Sports Properties. “We are excited to work closely with them and continue to create bold sponsorship opportunities that reach Cowboys fans and align with their business goals.”
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