The Oklahoma Sooners are off to an 8-1 start this season and are the 5th ranked team in the country. But it got even better on Thursday, at least from a branding perspective.
The University of Oklahoma became the third college football program to represent Jordan Brand. Clippers star and former Sooner Blake Griffin was on campus to make the announcement.
Only a select few get to wear @Jumpman23.
— Oklahoma Football (@OU_Football) November 10, 2017
Jordan Brand now has presence in four major Division I conferences — the Big 10, Big 12, ACC and the Big East.
The partnership will start the 2018-2019 season, and it will also include the men’s and women’s basketball teams. The women’s basketball team is also only the third in the country to wear the Jumpman logo, while the men’s team is the fifth in the country.
Jordan Brand has been very particular of who and where they pick their newest members and the Sooners were an obvious choice. The football program has won seven national championships, 45 conference titles and has produced five Heisman Trophy winners. Additionally, the Sooners men’s basketball program had made 30 NCAA Tournament and five Final Four appearances, while the women’s team has made 18 consecutive NCAA Tournament appearances and three Final Four trips.
Jordan Brand merchandise will begin to be retailed in summer 2018.