BYU head coach Kalani Sitake is issuing a challenge to the Power Four conferences. He wants big-time non-conference games every season.
Speaking at Big 12 Media Days, he challenged the league’s elite: “We play three non‑conference games. I would love to play an ACC team, an SEC team, and a Big Ten team. Line ’em up; let’s do this. Why can’t we do that?”
Sitake wasn’t just talking smoke. He made it clear he’s ready for the talk and eager to back it with results.
“I’m like the coaches here,” Sitake continued. “Let’s settle it on the field. I don’t have a problem with it.” That kind of authenticity speaks volumes for a program searching for national legitimacy.
BYU wants respect for themselves and for their Big 12 counterparts. The Cougars entered the Big 12 with a chip on their shoulder and are itching to test themselves against the best. Sitake’s proposal would achieve three things: boost strength of schedule metrics for all parties, attract elite recruits, and give fans must-watch matchups early in the season. Win or lose, it’s a statement.
That kind of bold thinking makes sense for a program still forging its identity in a power conference. BYU is flush with talent, returning experience, and a packed home schedule at LaVell Edwards Stadium. They’ve already shown they can handle national exposure. Now Sitake is pushing to make the Cougars a marquee non-conference name.
More than just bragging, this is a strategic move. ACC, SEC, and Big Ten matchups would help settle many debates about conference issues and show everyone who is legit, and who’s playing make-believe. It shifts the conversation from “quality opponent” to “quality opponent with national eyes on them.”
Sitake’s message is clear: BYU wants to be at the table. He’s done talking. Now he wants the field. Let’s see if the Power 4 conference heads are ready to play.
