Big 12 News

Texas Tied for Richest College Football Program

NCAA Football: Maryland at Texas

Texas has long been known as one of the most recognizable brands in all of sports. The burnt orange Longhorn logo is easily distinguishable to anyone who has ever seen a college football game. That kind of branding typically means a good revenue stream, and that certainly is the case for Texas.

According to GoBankingRates, Texas and Texas A&M shared the top spot for the most valuable football programs in the nation, with an estimated annual value of $147 million.

GoBankingRates used financial information provided by Forbes, including revenue generated over a three-year average before the start of the 2021-22 athletic year. That means the averages include the 2020-21 athletic year, during which the COVID-19 pandemic had a major negative impact on every athletic department in the nation.


Texas’ will continue to create mounds of revenue in the near future, as it always has, and could even get better once it moves to the SEC. In fact, once Oklahoma and Texas move to the SEC, seven of the top 10 most valuable programs in the country will reside in the SEC.

Here are the Top 25 Most Valuable College Football Programs, courtesy of GoBankingRates:

1. Texas (Tie) – $147
1. Texas A&M (Tie) – $147M
3. Michigan – $139M
4. Alabama – $134M
5. Ohio State – $132M
6. Oklahoma – $129M
7. Georgia – $125M
8. Notre Dame $120M
9. Florida (Tie) – $117M
9. Auburn (Tie) – $117M
11. LSU – $114M
12. Tennessee – $113M
13. Penn State – $104M
14. Oregon (Tie) – $96M
14. Florida State (Tie) – $96M
16. South Carolina (Tie) – $95M
16. Arkansas (Tie) – $95M
18. USC – $93M
19. Washington – $92M
20. Nebraska – $91M
21. Iowa – $89M
22. Michigan State – $87M
23. Wisconsin – $86M
24. Ole Miss – $84M
25. Clemson – $77M

The SEC dominates this list with 10 programs, followed by the Big Ten with seven, the Pac-12 has three, the Big 12 and ACC both have two on the list, and Notre Dame is the lone independent to make the list.


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