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Kansas Athletics Announces 10-Year Multimedia Extension With LEARFIELD

NCAA Football: Texas at Kansas

The University of Kansas and its athletic department announced a 10-year extension today with LEARFIELD in what KU described as a “significant and one-of-a-kind multimedia rights agreement” in a press release.

KU also used the announcement as a means to preview some of the “custom content creation” that will come with their expanded relationship with LEARFIELD.


“LEARFIELD has managed the Jayhawks’ multimedia rights since 2007. A notable component of the expanded relationship includes custom content creation for Jayhawk fans on multiple university-official platforms. LEARFIELD Studios, in collaboration with Rock Chalk Video, developed brand new content initiatives with the launching of SELF MADE, the newest KU project for the 2022 National Championship basketball program. The storytelling series debuted with Ochai Agbaji, a lottery pick selected 14th overall by the Cleveland Cavaliers in the NBA Draft. THE BLUEPRINT series, featuring Kansas Football in preparation for its upcoming 2022 season, launched in the spring with a four-episode, behind-the-scenes look at Lance Leipold’s program build.

“LEARFIELD has also increased its commitment to the staff infrastructure at Kansas with the hiring of three newly created positions, including Director of Business Development, Supervising Producer with LEARFIELD Studios, and Manager of Partner Services.”


It sounds like Kansas is looking to get more exposure for its athletes and has found interesting ways to do just that with creative content and storytelling from LEARFIELD.

“Our partnership with LEARFIELD is one of the strongest and most innovative in the industry,” said KU Athletic Director Travis Goff. “This extended and expanded agreement is critical to Kansas Athletics’ future success as we increase revenue generation, content creation and storytelling, and bolster our commitment to fan engagement. In evaluating our future in the MMR space, it is imperative that we position ourselves to be cutting edge and fully prepared to capitalize on the ever-evolving world of intercollegiate athletics. We are thrilled to build upon our partnership with LEARFIELD for the next decade as we enter an era of exceptional growth and success for Kansas Athletics.”

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