Big 12 News

Big 12, Dallas Cowboys Extend Football Championship Game Partnership Through 2025

NCAA Football: Big 12 Football Championship-Baylor vs Oklahoma State

According to a Big 12 press release, the Big 12 Conference and the Dallas Cowboys have reached an agreement for the Dr Pepper Big 12 Football Championship to be played at AT&T Stadium in Arlington, Texas, until 2025.

“We are pleased to extend our partnership with the Dallas Cowboys for another two years, and to continue holding our football championship in one of the world’s finest stadiums,” said Big 12 Commissioner Brett Yormark. “The climate-controlled environment along with nearby hotels and the Texas Live! entertainment district provide our guests a best-in-class football experience.”


“We have had an incredible partnership with the Big 12 Conference, so we are excited for the opportunity to host their football championship through 2025,” said Stephen Jones, Chief Operating Officer of the Dallas Cowboys. “There has been a lot of change in college sports, but one thing will always remain, and that is, the atmosphere of college football when the conference championship is on the line…we are grateful to play a part in that experience for players and fans alike.”

The Big 12 Championship was played in AT&T stadium in 2009 and 2010 before taking a six-year hiatus. Then, in 2017, when the game was brought back, it was reinstated in “Jerry’s World” and continue to be played there through at least 2025.

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