Two Big 12 programs have landed inside the top 10 for the most expensive gameday experiences in college football, according to Oddspedia’s Gameday Experience Study.
Colorado tops the national list with an average total cost of $302 for two people, while Kansas ranks No. 10 at $265.
The numbers account for expenses such as tickets, parking, concessions, and other typical gameday costs. For Colorado, the $302 figure marks a 15.7% increase from last year’s numbers. The Buffs’ surge in price coincides with heightened national interest in the program under head coach Deion Sanders, whose arrival has driven demand for tickets and gameday access to unprecedented levels in Boulder.
Kansas’ $265 average represents an even sharper year-over-year jump, climbing 20.2% from 2024. The Jayhawks have enjoyed a football resurgence in recent seasons, led by quarterback Jalon Daniels and a coaching staff that has revitalized the program. David Booth Memorial Stadium has seen increased attendance, demand, and overall restorations, which have pushed gameday costs higher.
For fans, these prices place Colorado and Kansas alongside some of the sport’s most in-demand venues. While the exact rankings vary depending on methodology, both programs find themselves in the company of perennial powers and high-profile matchups that traditionally command steep costs.
Colorado’s status as the most expensive gameday in the nation reflects more than just on-field performance. The program’s brand appeal, prime home schedule, and celebrity draw under Sanders have made tickets one of the hottest commodities in college football. Kansas’ climb mirrors the program’s turnaround, with winning seasons and Big 12 contention fueling higher demand.
As the 2025 season approaches, both fan bases will have to weigh the cost against the experience. For Colorado and Kansas supporters, the numbers suggest that demand and prices will remain strong as long as the wins keep coming.
