Big 12 News

Cade Cunningham Signs Endorsement Deal with Nike

NCAA Basketball: Kansas at Oklahoma State

Oklahoma State guard Cade Cunningham signed an endorsement deal with Nike on Tuesday, one that is reportedly the highest of any expected 2021 NBA Draft pick.

That makes sense, since Cunningham is widely expected to be the No. 1 pick overall. The deal with Nike is for multiple years.

“More than anything, they show that athletes are more than just athletes,” Cunningham told ESPN, which first reported the signing. “They really put the right message out for people to see. That was important to me. … I felt like it was a perfect match for me.”


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Last season with Oklahoma State, Cunningham averaged 12.7 points on 49.3 percent shooting, including a 44.0 percent clip from 3-point in the final 20 minutes. He also had four games in which he scored 20 points in the second half. All four of those games came against ranked Big 12 teams, and two were in the Big 12 Tournament.

Cunningham also re-established the Cowboys in the Big 12, leading them back to the NCAA Tournament and to their first NCAA Tournament win since 2009. The Cowboys reached No. 11 in the AP Top 25 at one point last season.

He did so after leading the Big 12 Conference in scoring with 20.2 points per game, which was second nationally among freshmen and 20th overall. His 544 points was the highest of any OSU freshman. In doing so, he was named the Big 12 Player and Freshman of the Year. He also won practically every national freshman of the year award, and he was a finalist for both the Naismith Trophy and the John R. Wooden Award, given to the country’s best player.

You can find Matthew Postins on Twitter @PostinsPostcard.

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