Kansas guard Ochai Agbaji revealed on Thursday in New Orleans that he hasn’t done his 2021 federal income taxes, with the deadline looming in a couple of weeks.
Normally, that wouldn’t be controversial. In fact, before last July, it’s not a question a reporter would ask a college athlete.
But, well, this is a new era, thanks to Name, Image and Likeness (NIL).
Agbaji, like many college athletes, has been taking advantage of the opportunities afforded by NIL. That means that Agbaji can profit off his name, image and likeness, and he has been.
Of course, that brings new problems such as income taxes.
Still, Agbaji has plenty of advice for those that are ready to cash in on their own NIL.
“I would say, it’s your own brand,” Agbaji said. “It’s your own self. No one’s going to tell you to do something; it’s your decision to do whatever you want to do. I think that’s the biggest thing. Do whatever you believe in, whatever you believe in, what your brand is, just kind of represent yourself or correlate yourself with that.”
Agbaji has been involved in several NIL projects. One, in conjunction with Kansas Athletics, offers fans the chance to purchase NFTs and other digital experiences of their favorite Jayhawks players. Agbaji also has personally-branded T-shirts available at Rally House and inside Allen Fieldhouse.
Agbaji will likely be making more money after the Final Four, regardless of how Kansas does. Agbaji is likely to head to the NBA Draft, where he is projected as a lottery pick.
Kansas takes on Villanova in the Final Four on Saturday, the first of two games at the Superdome.
You can find Matthew Postins on Twitter @PostinsPostcard.